Be the consumers’ choice
ABOUT ISCAbout us
The International Spirits Consumer Awards stands apart as the only internationally recognized consumer judging spirits competition. Catering to the opinions and palates of the discerning public, the International Spirits Consumer Awards presents a unique, spirit judging competition, unaffected by industry bias. This pragmatic and refreshing model of evaluation provides an honest stage for feedback and recognition where top brands showcase their achievements. Each competition will be judged by a specific demographic group. Therefore we are the only competition in the world where you get direct feedback from a specific group.
ENTER YOUR BRAND-
#01
Different
demographic
groups -
#02
Real
consumers -
#03
International
attendance -
#04
Based on buying
criteria
Upcoming events
Demographic
groups
Each competition category will be judged by one of five demographic groups, each with slightly different preferences. Thanks to this you get real feedback directly from your customers. Our judges are end consumers who don't suffer from the professional distortions of professional judges of spirits competitions. Each of our demographic groups will judge your product once every 24 months, therefore this unique concept of ours guarantees you true independence and adds more value to this award. This makes each specific award much more exclusive.
Benefits
for you
- Brand
awareness - Sales
- New
markets - Prestige
quality - Consumers
base - Marketing
boost
Competition
Consumers who taste your products will evaluate them on the basis of real criteria that they use to make decisions in their everyday shopping. The competition consists of two phases. First, there will be a blind tasting where points will be awarded for taste and aroma. The jury will then be presented with the product and its retail price.
- Independent
- Four times
a year - Consumer
reflection - Target
group
Awards
-
HENRYS (higher earning, not rich yet) They are motivated by knowledge and status. They are not yet rich, but they value quality and refinement. They like to indulge in significant improvements. They are very sensitive to brand stories.
-
Women over 35 have very refined tastes and know what they want. Their shopping behaviour is often motivated by social status and they like to please their loved ones.
-
Women under the age of 35 often tend to buy light drinks to go with summer cocktails. However, they are the ones who buy men gifts for Christmas and birthdays.
-
Gentlemen under 35 often go out to socialise and follow all the trends of bar culture. They often seek attention and are not afraid to spend money to catch the spotlight.
-
Gentlemen over the age of 35 usually spend the most money annually on premium quality drinks, so they are interested in what they are buying. They buy not only for themselves and their contacts, but also for their dear ones.
How it works?
-
Click on ENTER YOUR BRAND to register. You will then log into the user interface where you will purchase the tokens needed to register the selected products (1 token = 1 product). Once the tokens have been credited, you will add a new product in the YOUR PRODUCTS section to take part in the competition. Then in the user interface in the CONTESTS section you will assign the product to the selected contest.
Product registration
-
To register products, you need to purchase tokens in the user interface, which you then use to register the product. If you pay by card, the tokens will be credited immediately. If you choose to pay by bank transfer you will receive the tokens within 3 working days.
Payment
-
After successfully completing the previous steps, you will receive an email with instructions on where and by what deadline to send the products participating in the competition.
Sending of samples
-
There will be an event organised by us and attended by consumers of the demographic group. Once all data has been analysed, you will receive an email with the results within 7 days of the event.
Tasting event
-
In case of winning, each winner will receive medals in ai and PNG, diploma in pdf, appropriate presentation on SM, sending documents for marketing, photo from the event license for all participants
Results
Pricing
-
1 product
150 €
-
2 products
280 €
-
3 products
360 €
-
4 products
444 €
-
price per product – 5-9 products
100 €
-
price per product – 10+ products
80 €